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Ace Hardware and Target plan member promotions for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s fall sale is scheduled to run Oct. 5-11, with advertised discounts across home, tools and Halloween items.
Ace Hardware and Target are scheduling member promotions for Oct. 6-7, 2026, the same dates Amazon plans to hold Prime Big Deal Days, while Walmart has announced a broader fall sale running Oct. 5-11. The overlapping offers put several major retailers in front of shoppers during Amazon’s two-day event, though each promotion has different dates, eligibility rules and advertised discounts.
Ace Hardware’s Ace Rewards Days offer gives members 15% off sitewide orders of $49 or more and double points on purchases made Oct. 6-7, according to the company information reported by Hardware Retailing. Ace also plans limited-time savings across nearly all categories. The published details make the 15% offer conditional on both membership and a minimum purchase; they do not specify in the source material which products, if any, are excluded.
Target Circle Deal Days are scheduled for the same two days. Hardware Retailing reports that Target will offer members deals of up to 40% off. The report does not provide a full product list or additional terms for the Target promotion, so the maximum advertised discount should not be taken as applying to every item.
Walmart’s fall deals are set to run Oct. 5-11, spanning the Amazon event dates. Advertised offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items. Amazon, meanwhile, plans to bring back its “Today’s Big Deals” feature during Prime Big Deal Days, with deal drops three times daily and discounts of up to 55% or more, according to the report.
Shoppers Face Overlapping October Sales
The schedule gives shoppers alternatives during a high-profile retail sales period, including offers from retailers with different product ranges and shopping formats. Ace’s rewards-based discount, Target’s member deals and Walmart’s weeklong sale are not identical to Amazon’s event, so shoppers may need to compare eligibility, product availability and final prices rather than relying on headline discount percentages alone.
For shoppers planning purchases, the overlap also creates a practical timing choice: Walmart’s sale begins a day before the two-day events and continues afterward, while the reported Ace and Target promotions are limited to Oct. 6-7. The source does not establish that any retailer’s prices will be lower overall, or that the advertised discounts cover the same products. Actual value will depend on item-level pricing and the offer terms.
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How the Promotions Line Up
Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026. Hardware Retailing’s Oct. 2 report describes other retailers’ offers as timed to compete with or coincide with that event. Ace’s and Target’s promotions match Amazon’s two-day dates, while Walmart’s Oct. 5-11 sale begins earlier and extends later.
Amazon also plans to reinstate “Today’s Big Deals,” which the report says debuted during Prime Day in June 2025. For this October event, Amazon plans three deal drops per day, with discounts advertised at up to 55% or more. These are retailer promotions, not a reported comparison of prices or sales results; the source gives no evidence yet about which event will draw more customers.
““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””
— Kim Lefko, chief marketing officer of Ace Hardware
Offer Terms and Product Lists Remain Open
The reported announcements do not include complete product lists, exclusions, regional availability or all conditions for the Target and Walmart offers. Ace’s 15% discount has a stated $49 minimum and requires Ace Rewards membership, but the source does not spell out further restrictions. The source also does not identify which products will receive Amazon’s scheduled deal drops.
Advertised discounts are ceilings or offer descriptions, not evidence that every shopper will receive the maximum reduction. It remains unclear how many products will be included, whether inventory will vary by location or online, and whether the retailers will add or change deals before the sales begin. No independent price comparison or sales forecast is provided.
Sales Begin October 5
Walmart’s reported fall sale is scheduled to start Oct. 5. Ace Rewards Days, Target Circle Deal Days and Amazon Prime Big Deal Days are scheduled for Oct. 6-7, with Amazon planning three “Today’s Big Deals” drops each day. Shoppers will be able to review the participating products and applicable terms as each retailer publishes its offers.
The next useful details will be the full deal listings and any restrictions attached to specific items. The source material does not say whether retailers will extend promotions, revise discounts or release additional offers during the events, so those details remain pending.
Key Questions
When are Amazon Prime Big Deal Days in 2026?
Amazon’s event is scheduled for Oct. 6-7, 2026, according to Hardware Retailing’s report.
What is Ace Hardware offering?
Ace Rewards members can get 15% off sitewide orders of $49 or more and double points on purchases on Oct. 6-7. Ace also says it will offer limited-time savings across nearly all categories.
When does Target Circle Deal Days run?
Target’s promotion is scheduled for Oct. 6-7. The report says members will have access to deals of up to 40% off; it does not provide a full product list.
How long does Walmart’s fall sale run?
Walmart’s announced fall deals are scheduled for Oct. 5-11. Reported examples include discounts of up to 40% on home upgrades, 25% on tools and 30% on Halloween items.
Are the advertised discounts guaranteed on every product?
No. The report describes maximum or category-level offers, not discounts guaranteed on every item. Product eligibility, availability and complete terms should be checked with each retailer.
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