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A New York design firm revisited an East Village loft it first worked on more than 15 years ago, reshaping the interior while preserving its exposed brick, timber and lived-in character. Designer Joshua Evan Goldfarb says the goal was a warm retreat that reflects the neighborhood without making the home feel overly polished.
New York design firm Evan Edward has revisited an East Village loft it first designed more than 15 years ago, preserving exposed brick, timber and other signs of age while making the large apartment feel warmer and more intimate. In a report published by Livingetc, designer and co-founder Joshua Evan Goldfarb said the aim was to keep the home’s connection to the neighborhood’s creative character rather than make it feel overly polished.
Goldfarb told Livingetc that the loft’s own history guided the redesign. The team sought to respect its original architecture, including exposed brick, timber and rooftop volumes, while adding warmth and sophistication. The report describes an interior with a 1970s influence: low-slung furniture, rich woods, smoked and brushed metals, and deep Bordeaux tones. Goldfarb said the goal was to layer different eras, not reproduce a period interior.
The apartment’s materials and furnishings combine visible wear with newer pieces. Livingetc describes patinated surfaces, vintage objects and contemporary furniture, alongside a dark palette and layered textures. In the living room, a purple or patterned sofa acts as a strong accent; Goldfarb also cited an Adrian Pearsall plinth sofa, an oversized U-shaped sectional and tables by Andrianna Shamaris as examples of the mix of lounging comfort and sculptural form.
The open-plan layout presented a design challenge: creating intimate areas without losing the loft’s scale and character. Rather than adding unnecessary walls, the designers used furniture placement, lighting, rugs and changes in materials to distinguish spaces. Goldfarb said the team also worked around the irregularities of an older Manhattan building instead of trying to erase them. The report credits photographer Nicole Franzen with the project images and identifies Evan Edward as the firm behind the design.
A Loft Shaped by Its Neighborhood
The project offers a specific example of how an apartment can respond to its setting without turning into a theme. The East Village’s grit and creative energy are reflected in the apartment’s brick, patinated finishes and mixture of old and new furnishings, while the darker colors and layered textures give it a quieter feel indoors. That balance is the central design idea in Goldfarb’s account of the work.
For residents of older city buildings, the approach also shows how layout and lighting can create a sense of separate, comfortable zones without sacrificing an open plan. Goldfarb described the building’s uneven conditions as part of its character, not defects to conceal. The report presents this as the designers’ approach to this particular loft; it does not establish that the same choices will suit every apartment or building.
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A Return to an Earlier Design
The project revisits a home the firm had designed more than 15 years earlier. Goldfarb said returning to the loft gave the team a chance to see it with fresh eyes while retaining what had made it distinctive. Livingetc links the redesign to the East Village’s eclectic identity and describes the apartment as both a Manhattan-influenced home and a retreat from the activity outside.
Evan Edward was co-founded in 2019 by Goldfarb and Michael Edward Moirano, according to the report. It describes the firm as a New York- and Miami-based architecture and interior design practice. The article’s source material does not provide the apartment’s address, the client’s identity, a project budget or a detailed schedule for the redesign.
“The history of the loft itself was really our starting point.”
— Joshua Evan Goldfarb, designer and Evan Edward co-founder, speaking to Livingetc
Project Details Not Disclosed
Livingetc’s report does not state when the redesign was completed, identify the residents or give the apartment’s exact location, size or cost. It also does not clarify which features were newly added and which were retained from the earlier design. The article is a design feature based on Goldfarb’s account, not an independent assessment of the apartment’s construction or performance.
No Further Milestone Reported
The source material does not announce another project phase, a public viewing or a future renovation milestone. The loft’s redesign is presented as a completed interior project, with the report focusing on its materials, furniture and layout. Any additional details about the property or its clients would need to come from a later statement or report.
Key Questions
What happened to the East Village apartment?
Evan Edward revisited a loft it had designed more than 15 years earlier. The redesign retained features such as exposed brick and timber while aiming to make the space warmer and more intimate, according to designer Joshua Evan Goldfarb in Livingetc.
Who led the redesign?
Joshua Evan Goldfarb, an interior designer and co-founder of Evan Edward, described the project and its design choices to Livingetc. The report identifies Evan Edward as the firm behind the work.
What inspired the apartment’s interior?
Goldfarb said the design drew on the loft’s history and the East Village’s gritty, creative character. The report also notes 1970s references, including low furniture, rich wood and deep colors, mixed with contemporary pieces.
How did the designers create separate areas in the open loft?
Rather than introduce unnecessary walls, the designers used furniture placement, rugs, lighting and material changes to define areas, Goldfarb told Livingetc.
When was the redesign completed, and what did it cost?
The source report does not specify the completion date or project cost. It says the firm first designed the apartment more than 15 years ago but does not give a detailed timeline for the redesign.
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