TL;DR
Get cleaning gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Matic has launched the Serene, a new robot vacuum rated at 52 decibels on its highest suction setting and priced at $1,695. The original Matic remains on sale for $1,495, while existing owners are expected to be able to request a hardware upgrade in early 2027.
Matic has launched the Serene, a new version of its robot vacuum that the company says runs at 52 decibels on maximum suction. The Serene is available now for $1,695, $200 more than the original Matic’s current $1,495 price, with a hardware upgrade option for existing owners expected in early 2027.
The Serene’s main change is noise reduction. Matic says it reaches 52 decibels at its highest suction level, a setting the company compares to the sound of a running refrigerator. Cofounder and president Mehul Nariyawala told The Verge the new model is intended for people who are “extremely noise sensitive.” The company says it is otherwise “exactly the same Matic.”
The reduction comes from a new hardware stack, rather than a quiet setting that lowers suction. Many robot vacuums offer quieter modes by reducing cleaning power; The Verge’s report says many models are around 55 to 60 decibels in quiet mode and closer to 70 decibels at high power. Matic’s original model is rated at 55 decibels on its highest setting.
The original Matic will remain available at $1,495. Existing owners can request a Serene hardware upgrade for the difference between what they paid and the new model’s $1,695 price, according to the report. Because the original vacuum has sold at different prices, the upgrade cost will vary: an owner who paid $1,095 could face a $600 difference.
Quieter Cleaning Without Lower Suction
The Serene’s pitch addresses a practical problem: a loud vacuum can disrupt calls, work or time at home, and owners may switch it off before it finishes cleaning. Matic’s stated change is aimed at reducing that interruption while keeping the vacuum at maximum suction. Whether the lower reported noise makes a meaningful difference in everyday homes will depend on how the machine performs across floor types and rooms.
The price creates a trade-off for buyers. At $1,695, the Serene costs more than the original model, which remains on sale. The upgrade path also is not a flat fee; it depends on the owner’s original purchase price. That may make the new hardware more appealing to people who have not bought a Matic yet than to some existing customers.
Products Worth Considering
iRobot Roomba Max 715 Pet Robot Vacuum with AutoEmpty Dock
Roborock Robot Vacuum and Mop with LiDAR Navigation and 10,000 Pa Suction
Shark Rocket Pet Plus Corded Stick Vacuum, Bordeaux, HV322
As an affiliate, we earn on qualifying purchases.
Matic’s Second Model Since 2023
The Serene is Matic’s first new model since the company’s 2023 debut. The original Matic differs from many robot vacuums that use a disc-shaped body and lidar navigation: it carries its dust bag and water tank with it rather than relying on a large dock. That form factor and navigation system set it apart from models sold by brands including iRobot, Roborock and Dreame.
Nariyawala told The Verge that Matic designed its original robot around what he called the “seven deadly sins of robot vacuums,” including noise, getting stuck and becoming trapped under furniture. The original launched with a stated maximum-suction noise level of 55 decibels; the Serene lowers that figure by three decibels, according to the company. The Verge’s reporter said the original could be used while working from home, though calls sometimes required turning it off. A full review of the Serene is still pending.
Real-World Noise Tests Pending
The 52-decibel figure is Matic’s stated rating; the supplied report does not include independent measurements or a full review of the Serene. It remains unclear how consistently the vacuum reaches that level in different homes, on different floor surfaces or during particular cleaning tasks. The company’s comparison to a running refrigerator is also a description, not a substitute for independent testing.
Further details about the upgrade process, including how owners will request it and how long the hardware change will take, are not provided. The exact upgrade price for each customer will depend on the original purchase price, and the report does not list every possible amount.
Reviews and Owner Upgrades Ahead
The Serene is available now for $1,695, and independent testing is the next key check on its noise and cleaning claims. The Verge’s reporter said a full review is planned, but did not give a publication date. That testing could clarify whether the lower sound level holds up at maximum suction across carpets and hard floors.
Matic says existing owners will be able to request a hardware upgrade in early 2027, paying the difference between their original purchase price and the Serene’s listed price. The company has not provided further process details in the supplied report. The original Matic will continue to be sold at $1,495.
Key Questions
How much does the Matic Serene cost?
The Serene is listed at $1,695 and is available now. The original Matic remains on sale for $1,495.
How quiet is the Serene?
Matic says the Serene operates at 52 decibels at maximum suction, compared with 55 decibels for the original model. Independent test results are not included in the report.
Does the Serene reduce suction to make less noise?
Matic says the Serene’s 52-decibel rating applies at its highest suction level. The reported hardware change is intended to reduce noise without relying on a lower-power quiet mode.
Can current Matic owners upgrade?
Matic plans to let existing owners request a hardware upgrade in early 2027. The reported price is the difference between what the owner paid and the Serene’s $1,695 price, so the amount varies.
Has the Serene been independently reviewed?
The supplied report does not include a full review or independent noise measurements. The Verge’s reporter said testing and a full review are planned.
Source: theverge.com
